![]() ![]() Rachel and her husband have both struggled to find work in Medan which is why Rachel turned to Oriflame. It’s what makes Oriflame seem like such a good fit-it allows her to work from home and earn money while taking care of her daughter. She has a four-year-old daughter and, until recently, her husband worked outside the home even if Rachel could find a job, the logistical and financial burden of arranging adequate childcare would place a strain on the family. She’s not alone according to data from the World Bank, there are 7.2 million people unemployed in Indonesia. She’s struggled to find work since graduating with a degree in communications from Universitas Islam Sumatera Utara (UISU) in 2009. Rachel is an example of the kind of person that Oriflame appeals to. Indonesia, along with Turkey, China, India, Mexico and Russia, is identified as a strategic market in the company’s global operations. Limited opportunitiesĪccording to its 2016 Annual Report, Oriflame’s operating profit from Asia and Turkey skyrocketed from 9% in 2010 to 44% in 2016. In Indonesia, this means that you get a salary and money from the products you sell, and the attractive prospect of financial security for women who may otherwise struggle to earn an income. For people all over the world.” The company also pitches itself as a staunch believer in sustainability and helping the “most vulnerable in society”.īeing a part of this involves signing up to be a consultant. “Oriflame is, and always has been about fulfilling dreams. A dream is individual and personal,” it gushes on its website. Oriflame has some three million members across 60 countries.īut Oriflame claims to be about so much more than just makeup it says that it’s really in the business of empowering people to make their business dreams come true. This is how it works: men and women sign up, not only to sell beauty products, but also to recruit others to work as consultants, creating a sales chain that looks like a pyramid. Oriflame Cosmetics is a Swedish company that has been in business for 45 years, and operates as a multi-level marketing scheme, or MLM. Oriflame also teaches you how to improve yourself and grow your own business.” She makes it sounds like a great proposition for working women in Indonesia: “If you work hard then you can go abroad once a year for a free trip and you get a car. Her account is currently inactive, but for the past four years she’s worked as a freelance consultant for Oriflame Cosmetics in Medan. Like all good sales people Rachel* speaks mostly in jargon and is vague when pressed for details.
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